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AERL结束美高梅贵宾厅业务 聚焦固定佣金业务
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日前，美国纳斯达克澳门博彩推广第一股亚洲娱乐资源有限公司Asia Entertainment & Resources Ltd.（以下简称“AERL”，纳斯达克股票代码：AERL）宣布，将结束其在澳门美高梅的贵宾厅业务，以便将资源更好地分配至固定佣金贵宾厅。届时，AERL在澳门的贵宾厅业务全部采用收入更为稳定的固定佣金模式。在高速拓展贵宾厅业务的同时，减少和结束采用输/赢分成方式的贵宾厅，将有助 AERL在高度发展的同时，优化业务，提升利润。
- h6 K/ H, H: q. [! n 根据AERL和澳门美高梅之间的相互协议，AERL将于2011年6月15日终止其在澳门美高梅的业务。美高梅贵宾厅业务采用输/赢分成报酬方式，在AERL每月总转码数中仅占很小的比重。结束业务将消除与输/赢分成报酬模式有关的收入波动风险，并使该公司更好地将资源（包括人力资本和账房资本）分配至旗下三个固定佣金贵宾厅。- c6 A! t( ^$ z" e+ D! ?, ]
据了解，在澳门，用于贵宾厅博彩推广公司的酬劳方法有两种。其一是采取固定佣金模式，贵宾厅博彩推广公司按商定的转码数比例获得收入；其二是采取输/赢分成模式，贵宾厅博彩推广公司按商定的贵宾厅“赢钱”比例获得收入（另加一定的奖励），但如果输钱，也要承担同样比例的损失。与固定佣金模式相比，输/赢分成模式使贵宾厅博彩推广公司承担因玩家行为而产生输錢的风险，波动性随之增加。因为贵宾厅经营的理论赢率取决于多种因素，其中一些因素是其无法控制的，例如作为博彩业特征的偶然性。理论赢率也会受到其它因素的影响，其中包括玩家的技术和经验、所玩游戏的种类、玩家的经济实力、赌桌限额、贵宾厅博彩推广公司的玩家的下注额及玩家的博彩时间等因此贵宾厅的实际赢率可能在短时间内发生重大变化，比如相邻两个季度之间的变化，从而造成季度业绩的波动。这些因素，无论是单一因素还是多种因素并发，都有可能对贵宾厅的赢率造成负面影响。6 q6 _. M8 |/ J
AERL一直在加大推广力度，增加其按固定比例收取佣金的贵宾厅的玩家人数及博彩时间。 为了降低波动风险，AERL在2009年10月末成功地将澳门市中心区的澳门银河星际酒店的贵宾厅调整为按转码数的1.25%收取固定佣金的模式。而在新增的几家贵宾厅，也是采取固定佣金模式的。包括AERL位于澳门市中心银河星际酒店以及路氹澳门威尼斯人-度假村-酒店和澳门银河(Galaxy Macau?)中的贵宾厅，以及不久前开业位于路氹全新的澳门银河综合度假城开设的贵宾厅。显然，AERL在发展的同时，更关注发展的质量。
?# C1 t( W$ a7 W( {- w. R AERL董事长Lam表示：“我们与澳门美高梅之间的合作一直非常成功，我们衷心感谢其过去几年来的大力支持。但由于我们的业务发展方向不同，我们决定终止双方的合作。我们期待着今后能够与澳门美高梅再度合作。”
) j* G# ?" @6 h) Y2 n 在减低收入风险的同时，此举令AERL可更有效率地运用其人力资源和账房资本，运营更符合成本效益，又一次证明了其营管团队卓越和高瞻远瞩的质素 |
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