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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。
% S! ?- c5 q* G, e+ n) [8 Z 该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。 # e8 M6 ^) K: ^# _8 g1 o# H
该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。
8 |2 |& ?, n. v# i r4 a 创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。 ! B* A" o( M% e7 K4 G. ]
外观尺寸：高1,380米×宽316米；总面积436, 250平方米 3 y# f- T3 y& Y
广告牌面积相当于： 8 W: F* i; ^8 Y: ~+ F4 B3 K! D2 Q4 l
-- 50个足球场
0 B, P4 H- E. e3 m8 H. j-- 651个网球场 % S: X- }" D6 A+ y# T
-- 62个伦敦特拉法加广场 (Trafalgar Square)
9 E1 f4 }5 x! {, m1 w0 [你可以在这里塞下约4,847,222个足球
' _0 M1 ?6 x7 C' b, |% s或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。 1 q! w( s6 M* Z9 x9 E. J% P
长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或
3 V. P( ?$ F9 A' ` o) l-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍
6 f) Y9 u- {# H! e5 B) t4 ?; }( _-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍 : T, \3 G8 U9 Q6 |* R; G
-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。 9 o% c8 ?" S! n2 W
-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
# M5 {7 i1 W) ~8 ]4 q 字母的大小：44米高×21至41米宽 ) G5 V5 I7 I6 k
使用的植物： 7 ~4 X1 I& `2 m: D+ i8 z
“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子） 9 E, v( q' @; W7 x& A0 @
“FOOTBALL” = 草坪（40千克种子）
! T/ l) Y8 s% L9 F“AND” = 法国金盏花（超过53,000株） 3 m( `5 h6 ^9 b4 a( T
“STILL” = 罂粟（10千克种子）
9 I0 S5 k, P- O- v“FOR” = 泥土 ( s# K0 B d! O4 ]5 W' B, h
镶边 = 甘菊（70千克种子） % z% S( S/ B1 {. _ [1 }
背景 = 小麦（9吨种子） % f5 P% u" o2 A4 X/ }' T1 i
‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽 0 t: D3 W1 `+ c2 J
时间框架：
% U# M5 n9 Q7 _) E0 w2008年2月18日，测量场地 ; o1 a6 M- E6 u1 E3 C8 I0 P- c9 @
2008年2月28日，播种甘菊和小麦 1 Q( ?6 f! x. g# X9 _
2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语 ' C( g( |" I& M; R2 B
2008年3月25日，种植草坪 / K0 ~( i; L1 e& \5 b/ G( Y
2008年4月7日，播种油菜、芥菜和三叶草
2 @# `6 |2 @( V6 D0 P) m: V, a% V/ L2008年5月15日，栽种法国金盏花 9 O4 C3 _8 |6 p' n5 q- X) y. P5 l
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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