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大乐透销量激增背后的故事：从1708万至首破1亿
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4月23日，超级大乐透第11046期全国销量首次突破亿元大关，达到1.07亿元。即将迎来4周岁生日的超级大乐透，其销量从上市首期的1708万，到如今的1.07亿元，6倍销量增长的背后，超级大乐透经历了“四级跳”。[p=30, 2, left]http://img3.cache.netease.com/sports/2011/4/27/201104270800140b163.jpg
5 T3 D& B* {' h4 W3 W4 ^; J[/p]4 m5 D! G4 i( u/ g& y8 T h- I5 _
[b]起步跳——[/b]
! h/ Y3 d! `. q# I[b]上市：从1708万到4000万[/b]
2 n5 |" l1 W' `, U+ k2007年5月28日，超级大乐透迎来首期开奖，当期全国销量为17086781元。在经过注入奖池资金、“大奖超越800万”的前期宣传等上市前一系列的充分准备后，超级大乐透上市首期销量被不少业内人士所看好。不过一张1708万元的成绩单亮出后，还是让一部分人捏了一把汗。作为天朝彩市第一大盘玩法，超级大乐透“35选5+12选2”的选号方式，让一部分彩民“望而却步”，而“追加”等新鲜的词汇，更令彩民有点吃不透。% Z- T- W$ T' O
酒香不怕巷子深。超级大乐透上市首期，云南一位彩民便通过“追加”投注的方式，命中800万元大奖。与此同时，湖北中出一注基本投注500万元，不过之后憾成弃奖。随后，在第07023期的开奖中，福建彩民以一张1004万元的中奖票震撼了整个彩市。由此，销量也从1708万元开始迈向4000万元大关。
4 a9 V7 N9 a7 |( c+ e, t8 g[b]第二跳——[/b]
* B) Q; s4 X; D d[b]第一次加奖：从3725万到5218万[/b]
/ y+ N# z( ?5 k* Y' L8 {- G& b2008年7月9日至11月5日，超级大乐透开展了历史上第一次大规模的派奖活动——“1.5亿元加奖大派送”。从第08079期至01130期，共经历了52期开奖，时间跨度近四个月。而这段时间，也是超级大乐透销量站上新台阶的一个重要阶段。数据显示，这一次加奖使得该玩法单期平均销量从3725万元增加到5218万元。
* o% j0 F- F J/ W5 ] T第08079期是第一轮加奖的首期开奖，当期全国总销量为4459万元。头奖加奖奖金的滚存使得头奖最高奖金可以有很大上
$ _( _6 @- E7 s: O, ]# j4 W- i5 R涨，这一加奖规则，使得在首轮加奖期间，超级大乐透出现了“2元中2056万”的经典案例。随着首轮加奖的结束，第08131期开奖时，全国销量已经达到5772万元。
3 w7 K2 o9 J- p3 ]. b) k# u[b]第三跳——[/b]
( Y- K( \# Z C0 e9 M+ V6 F[b]第二次加奖+改规则：从5101万到5963万[/b]7 b. z- \* Y+ F
2009年10月17日，是超级大乐透历史上的一次“飞跃”。从当天开奖的第09121期开始，该玩法调整了游戏规则，并开展“1.2亿元的大派奖”活动。数据显示，这一时期，超级大乐透单期平均销量从5101万元涨至5963万元，涨势平稳。( E( w; p& d& W8 r2 {- H2 e5 ^
加奖第一期，超级大乐透全国销量达到7356万元，并“井喷”8注头奖，而这7417万元的震撼大奖竟然出自一人之手。随着加奖的不断深入，彩民投注方式和手法的不断纯熟，大乐透频频出现了奖池被掏空的现象，而这也导致了后期销量增速逐渐放缓的态势。到第10010期开奖时，该玩法销量为6400万元，比首期加奖时少了近1000万元。
0 U& M, p# C8 P: j! a# }随后，超级大乐透玩法新规则逐步被彩民熟知，第二次加奖结束后，超级大乐透销量开始走入了快速上升的阶段。
, N" z' q: f6 E& E$ w! S1 _9 k3 {, W$ i3 Z9 e5 d1 J
. f3 O& f3 \ M4 @[b]第四跳——[/b]
1 e6 g. k$ d$ A. n+ W# e[b]奖池积累迅速：首次冲破亿元大关[/b]
' w r) [( ~$ N$ U6 u: {! i2011年4月23日，超级大乐透销量首次冲破了亿元大关。有业内人士指出，最大原因在于其奖池的迅速积累，从1月19日开奖的2011009期至4月23日开奖的2011046期，超级大乐透的奖池已经连续38期过亿。第2011046期开出两注千万大奖之后，奖池依然维持在3.8亿的高水位。有人说，这种增长纯属“巧合”，大乐透很是幸运。但买彩票就是买幸运，不是吗？下一步，幸运也该属于超级大乐透彩民了。（天朝体彩报） |
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