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吃年夜饭送彩票 即开彩刮刮乐露脸餐饮业
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你尝试过吃完一顿大餐后，再试试手气如何吗？春节期间，北京一家餐饮企业就推出了这样一个活动，吃年夜饭送刮刮乐。$ L# E7 V* x8 {: l' `) i- i
北京翔达餐饮公司在其旗下10家门店举办了吃年夜饭送彩票活动。农历大年三十和正月初一，为每桌来用餐的顾客赠送一张福彩刮刮乐。
3 `5 R# u3 |9 L# J* Y$ n4 N! A; O 翔达公司企划部谷先生告诉记者，为促进销售，公司今年春节期间举办了这个活动，从北京福彩订购了不同面值的福彩刮刮乐彩票共计1万张。根据顾客消费金额不同，在用餐结束后，以包红包的形式交给顾客，给顾客一个惊喜。其中，每桌消费在1000元以下的，赠送一张两元的刮刮乐；每桌消费在1000—2000元的，赠送一张5元面值的刮刮乐；每桌消费金额在2000元以上的，赠送一张10元面值的刮刮乐。7 p# V. b6 r/ f$ A3 D
记者致电翔达公司旗下的晋阳饭庄总店，据该店工作人员林女士介绍，仅晋阳饭庄总店一家，在活动期间就送出了近4000元的刮刮乐。林女士说：“很多顾客都是家宴，客人吃饭还能得到彩票的红包，这让他们特别高兴。很多顾客都不当面刮开彩票，而是将彩票连同红包装回家里，就等于把一份幸运带回了家。现已经有顾客中出了100元，10元不等的奖了。”林女士称，活动在晋阳饭庄总店反响良好，有的顾客一高兴直接就预订了来年的年夜饭。以前也办过别的促销活动，但是送彩票让人有一个中奖机会，所以能给顾客带来更多惊喜。当问及今后是否会继续搞吃年夜饭送彩票的活动，林女士表示，这需要总公司根据此次活动的成效以及市场等因素来决定。“公司如果认为这次活动搞得好，我想以后还会做的。” |
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