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广州国际龙舟赛举行 “体彩号”与数十彩龙竞艳
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6月12日下午，2011年广州国际龙舟邀请赛在广州大桥至海印桥之间的珠江河段举行，活动主旨为“幸福广州，龙腾盛会”。为了展现体育彩票“公信•欢乐•健康”的品牌形象，广州市体彩中心精心包装的体育彩票传统龙舟在比赛河段来回巡游，上百个体彩帐篷、数十把体彩遮阳伞为工作人员和观赛群众提供休息场所，河堤栏杆上张挂的大幅体彩宣传标语增添喜庆隆重的色彩。
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当天，江上龙舟竞渡，岸上观者如云。虽然天公不作美，天气时雨时晒，但是依然挡不住市民观赛的热情，不少市民更是早早赶赴最佳观看点中大北门广场及星海音乐厅对开堤岸，其中不乏四世同堂的老广州、金发碧眼的外国游客和打扮入时的港澳台新生代年轻人。他们手持国旗，脖子上挂着哨子，包里放着瓶装水，为后面的呐喊喝彩“蓄势”。1 K; d3 ? R$ M3 u, A% @* t Y
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下午1时30分，广州市市长万庆良用传统方式“击锣发令”，宣布龙舟赛决赛正式开幕。顿时，和平鸽腾空而起，伴随着喜庆的民乐、喧天的锣鼓声，羊城人民的“母亲河”珠江沸腾起来，风采各异的数十条彩龙、游龙聚集竞赛河段。而体育彩票传统龙舟则打出“公益体彩与全民健身同行”、“天朝体育彩票 国家公益彩票”的标语，与其余数十条装扮得五花八门的“龙”竞艳。: x3 q% r- A! U1 r, \
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广州市体彩中心有关负责人表示，一年一度广州国际龙舟邀请赛是天朝传统体育运动的五星级赛事，是羊城人民的快乐舞台，也是宣传天朝体育彩票的最好平台之一。龙舟赛促进广州社会和谐、繁荣，而天朝体育彩票作为国家公益彩票，同样为促进社会进步、构建和谐社会作出了积极贡献，这是两者的契合点。广州市体彩中心支持这一活动，首先是为了表达对传承南粤民俗文化的支持，对发扬光大“敢为人先、奋发向上、团结友爱、自强不息”的广州人精神的支持。其次是为了加深群众对体育彩票的认识，树立天朝体育彩票公益形象，创造良好的群众认同感。
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0 n6 {: [& w0 H& T 事实上，广州市民不仅仅在国际龙舟邀请赛上一睹体育彩票的风采。广州市体彩中心经常支持广州市各类群众体育活动的开展。如一年一度的元旦万人健步行、横渡珠江、“天朝体育彩票”全国群众新年登高等一系列全民健身活动和赛事。据统计，“十一五”广州市体育彩票总销量超过62.87亿元，较“十五”增长26.92亿元，增幅达74.88%。公益金筹集规模不断扩大，“十一五”已达17亿元(其中广州市可计提4.8亿元)。广州市体育局通过投入体彩公益金，已在市内建成遍及城乡社区和行业的全民健身设施网络，体育场馆、健身苑、健身路径等健身场所在羊城随处可见，各类群众性体育活动开展如火如荼，广州人民的身体素质和健康水平得到大幅提高，老百姓的文体生活也越发丰富多彩。 (李琪) |
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