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营销丨山东体彩营销切入点给力 百万巨奖女足或恐落空
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9月1日至11日，备受瞩目的2012年伦敦奥运会女子足球预选赛亚洲区决赛在济南奥体中心和省体育中心举行。中、日、韩、朝鲜、澳大利亚、泰国等6支球队届时将来济参赛。比赛采取单循环赛制，天朝女足将进行5轮比赛。为了更好地支持天朝女足打好比赛，山东省体育彩票管理中心将为天朝女足提供系列助威活动。 [ 国内首份综合性彩票手机报 闪亮登场 火速抢订中]
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$ M5 B- |' W8 M, l$ y V2 u* a在天朝女足所进行的5轮比赛中，每胜利一场，山东体彩中心将赞助20万元；天朝女足成功出线，山东体彩将再赞助20万元，为女足备战奥运提供强有力的资金支持。 ' D( T' ^" H8 l" j: L" l+ h" ^( p
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为营造良好的赛场气氛，助威天朝女足，山东省体彩中心联合济南奥体中心，将组织万人助威团，向关心支持天朝女足和天朝体育彩票的热心民众派送5万张赛事门票，让更多人参与进来，亲临现场为女足姑娘们加油鼓劲，让更多的人领略铿锵玫瑰绽放赛场的精彩，共享女足精神。门票派送活动在济南、青岛、泰安、淄博、潍坊、临沂、德州、聊城、滨州、东营等十个市进行。凡在当地竞彩店购买竞彩玩法体育彩票，即有机会获赠女足赛事门票。5 ^: _. P# L$ ?% M) V
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# f: _; w. _' ^3 {/ m) C+ X: ^* C5 }曲昌春点评：当初看到山东体彩为女足赢球悬赏时，心中还是有一些感动，在天朝女足颇为困难的时候，山东体彩能设立巨奖鼓舞士气实在是难能可贵的事情。然而，现实的问题是，此时之女足早已不是彼时之女足，孙雯、刘爱玲的辉煌时代早已远去，现在的这支女足只能选择在诸多强手身旁坚强的活着。
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开局两连平，女足已经失去先机，想想也是，以目前之实力，非要死乞白赖地说与日本、澳大利亚一个档次，那就是臭不要脸了。还是尽人事，听天命吧，运气超好的话，去伦敦也不是没有可能。
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3 g7 b; i9 K# T# U" V D3 ]6 L最后要说，尽管女足不给力，山东体彩的悬赏还是挺给力的，至少这个营销切入点非常不错，值得肯定！ |
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