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[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
$ l) L* g( B! Q) \0 Y5 J
0 `! A/ H+ ]: y% |* d" C 最具潜力彩民3 V; g- ^" F% M3 @( g) A8 ~
- ?+ V) \2 a6 K+ C! E: Z! W* c3 y 休闲性群体
) ]2 _* Z# ]* j3 l0 x9 O. C* |. u7 L
月收入5000元以上+ T9 K4 M# q6 U( H
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该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
& z7 }9 }: y/ |+ w3 j; \1 p" E2 u
" w' `( y5 q% _& }1 C 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。3 C- d; ~! D. [* j" ?
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因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
4 o5 s$ _) r" T% I( G2 n) h# F: u7 o) S
最敢花钱彩民! d5 F- E& `; X- s# q+ B
3 W8 f. `" m# V+ z; o 娱乐性群体; i- e& Z, A: I6 U
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月收入3000元至5000元9 V$ @; D. U8 V3 Y x
" T+ w3 _6 A7 v 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
1 a, k U' g2 t, z
/ ]) |4 I# {& s# W* \" ^/ j 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。6 U5 E% ^2 L( v2 `) {
8 `1 a, _! q6 `4 V
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。& a* x: y' a3 ?2 R$ z1 j+ {, ]
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最有目的性彩民
$ l2 Z8 R: y7 [" {$ W+ T. N# p
7 l, |2 V! y1 j9 p6 g7 K. r& q" Q 改善性群体; O6 ^& Q& {$ o3 T+ {1 \6 _9 n
0 o7 ~4 j y; N0 \6 L8 o9 } 月收入3000元以下, Q9 ~ D {! a2 @+ @2 m- t. L
! T: t- T: f/ k7 U I; t- p 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。6 h6 P5 B' {' E4 B: f$ e
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在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
$ q; x0 c% _* w4 E# J+ x a9 F7 i0 e- u7 O
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr] ]! c/ c6 M- s
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