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[table]
0 ~+ r& S. ]* B2 G7 a; I" g; `[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
0 R. [6 K% h/ @9 [2 y
' u Z& }) M; U 最具潜力彩民
( s3 P. B E# q w
6 M+ [3 u+ ]9 [$ O 休闲性群体
0 R# l8 R$ \( g! v1 g! c
) M9 F2 }5 Y2 d5 z: m. @/ e 月收入5000元以上0 C/ E! \' j7 J
7 z# _+ ^ A" C$ f* ^
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
) t w- D* a i: B9 i: A& A8 @' M3 ~/ i {
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。
/ N& r7 n2 ~ G7 X" P3 Q" J1 k, z% }' J r7 W) d4 u2 Q, Z8 o0 Z
因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
( S, _0 H: w8 Z# d
0 Q' |3 U% z2 j; k 最敢花钱彩民* Z/ {0 M7 m4 X& l' X
5 X5 H: L" g. u# }
娱乐性群体) G0 e# L! P5 d. h7 R
% T2 i$ r% q1 n' i4 L$ ^( f% Z
月收入3000元至5000元$ Q6 t/ P- ?- Q
8 o+ r8 K6 _% T7 K$ ?& E( j# h$ J& n( a" H
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
7 d6 ]: ]2 }) }5 s$ [: R& B
8 q& x2 u: i7 N: b2 k0 p 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
! V3 r9 f9 O. O7 C
5 N" [% O4 z7 M8 p7 b 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。- C& @4 S& ~3 `6 N8 K
+ I, C- y% [9 j* x' E( Q
最有目的性彩民2 ~; N) g1 t# v0 Y2 \
; b3 \: H, |* A% }& C% L% c2 k' B 改善性群体7 x, y$ t7 N! n/ P
0 n, P! T& N" p% |" I+ g
月收入3000元以下5 C8 N4 n* D5 X/ [- b
( N4 ~) g; d* n. O- p% o7 Z# P' Q2 \ 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。5 N# b: H: K6 w x% y
" [6 f: Y( e5 v2 K- j& {6 M, r 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。/ k: b4 S" a: J* x
! D1 W- z" f* G" S& e' X 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
9 l9 x' G: s6 o' S. m[/table] |
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