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[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。
6 n" Y7 o T) K0 ?+ f$ d7 B7 C
9 ~( v) q4 L' k! I0 F7 @ 最具潜力彩民
7 F v8 E+ \% k! m, B; v
& s$ {7 } g0 x [/ @ 休闲性群体2 W* H7 O0 [+ U* N3 O7 q
7 m3 L) Q- \. F0 p5 S- ~- x( i' [5 J
月收入5000元以上8 l9 |* @. V7 \
- v8 G5 Q }+ T. L) { 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。8 Z V& F, {- c* B
* L* E5 {9 E$ F 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。# Z% n6 I2 d- y4 p" r
: s+ O; Q: s$ ]9 D$ C' Y* v9 D 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。6 y; k) j" h" U) e7 ?. P+ L
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最敢花钱彩民0 F! V0 A; y7 B m0 |9 c3 _
9 X7 p+ `. e: L1 ]6 R4 K8 D 娱乐性群体
. s: o' B$ v) L; ~9 x4 x6 q" D- R2 |5 N. J" |+ U5 y/ A
月收入3000元至5000元/ ]/ N. s( A5 ?
" Z, r& x$ L) n; ?7 P( O
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
" X+ ?4 B; y4 K" ^/ G5 b; r
) g/ _( l- p9 u3 c) [( j+ n" t/ ~ 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。- D# s+ O$ E- Q7 A; I3 D* X
8 w' D. d5 W, Z7 L; h" ~
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
) C6 I- D4 }4 V+ `9 a5 J! Y) z3 `5 ]. Y8 G; C* C
最有目的性彩民6 {* t& `1 [5 w; l* ^, A v
7 f0 v3 {) N0 a$ p
改善性群体
( t0 B' x7 I3 Z6 R5 }
8 v( T1 \! Z) Q# ` 月收入3000元以下3 f! C9 a9 L' d2 m n7 M) w( g
/ m, Y$ ~1 n# r! ?: K
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
6 Z% g' w* F, D: w( g* l8 k' Z0 p" J$ `1 M5 h4 c ]3 T$ p
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
* K1 h/ L# T1 P: j
/ l; U; |- U4 R4 }! i: C 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
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