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区块链物流公司唯链基金会（VeChain）与UFC（终极格斗锦标赛）签署合作伙伴关系协议，唯链（VeChain）的营销资产将覆盖全球约 9 亿观看赛事的家庭。 6 p: n: B- h; H7 e* N
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. K3 `) s+ p" b2 `图片资料来源：cointelegraph / ]% a/ y. L1 l) P' O. N% f
: d9 [/ O* @; W/ R% \近期，区块链物流公司唯链基金会（VeChain）与UFC（终极格斗锦标赛） 签署了一项五年以上的营销合作协议，协议价值近 1 亿美元。唯链成为 UFC 有史以来第一个 Layer 1区块链合作伙伴。
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UFC是MMA（综合格斗运动）最大的推广者和活动组织者，唯链（VeChain）的链上营销资产和品牌将整合到UFC的社交媒体、现场赛事、场内外推广等领域。
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; L) u, P. J# ^) QUFC 全球合作伙伴关系高级副总裁保罗·阿森西奥表示，由于这笔交易，使UFC在2022年 的赞助收入比2021 年增长了 30%。
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合作伙伴协议立即生效，唯链的营销资产将于本周六 6 月 12 日在新加坡举行的 UFC 赛事中开始出现。 4 F6 L& v2 A0 c/ h" h
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( I. L" x: M* Z+ w' o2 ]UFC新加坡赛事 图片资料来源：Google * ^& ]8 ~( j6 F! ^' [ Y
+ v |6 c# w5 Q3 X# ] h! m唯链是一个以业务为中心的第 1 层生态系统，重点是供应链跟踪。据唯链的财务数据分析，其在今年第一季度的开支相对节俭，而该合作伙伴协议成为今年以来最大的支出。5 月份发布的一份财务报告显示，作为一个掌握12亿美元的机构，唯链基金会在第一季度仅花费了约 400 万美元，营销支出不到 66 万美元。 . q+ g" f: J0 D- {& d( E: b0 w7 n; J
3 i. q1 ]: ~) H5 F! q2 f唯链表示，此次合作是“UFC 历史上超过以往任何一家赞助商的顶级合作”，UFC官方估计唯链的品牌将覆盖 175 个国家的 9 亿电视家庭。 ' u9 @8 w2 L8 T- @4 x9 b4 S1 I7 t
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作为交易的一部分，唯链将拥有 UFC 的官方格斗比赛排名的冠名权，现在称为“唯链支持的 UFC 排名”，以及UFC所有赛事和参赛选手的NFT铸造和发行权。 * P2 W; ?' b4 i" I7 V
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唯链旗下两家公司将为 UFC 的社交媒体和其他数字平台创建链上内容，UFC 估计这些平台将覆盖观众以外的 2 亿人。唯链的年度“品牌大使基金”还将为参与唯链营销活动的 UFC 运动员提供资金支持。 * M8 P: Q% V' L- P
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6 j# w; W) _ o$ L c6 i) z9 t图片资料来源：thecryptobasic ) n$ @2 d9 F/ j. n5 S$ N5 x. T9 T
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来源：金色财经 |
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